Client
Project

A customized, multisite structure that’s easily editable and fully integrated with e-commerce frameworks.

Disciplines Used
  • User Experience Design
  • User Interface Design
  • Web Engineering
  • Mobile Design

THE BACKGROUND

Wacoal — a women’s lingerie brand headquartered in Japan — wanted to build out the editorial sections of their websites. This required a new backend architecture in WordPress to allow easy editing and smooth integration with their ecommerce platform.

Wacoal discovered CXR Agency through WordPress VIP — a high-end enterprise hosting platform that features CXR Agency as an Agency Partner — and asked us to develop a new website structure that was dynamic but accessible. Wacoal needed to be able to easily maintain their new site while maximizing their creativity.

THE BACKGROUND

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THE CHALLENGE

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THE CHALLENGE

  • With three separate websites and a tight timeline, Wacoal depended on the CXR Agency team to develop a solid product from scratch at breakneck speeds
  • Their in-house development team didn’t have the bandwidth to build the new website, and their marketing team wasn’t familiar with WordPress

THE SOLUTION

The team engineered a backend infrastructure using WordPress’ Gutenberg Blocks to allow for customized page elements in a user-friendly interface. CXR Agency also empowered Wacoal’s marketing team by training them to use the new framework and unlock its full potential.

THE SOLUTION

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FEATURES + PROCESS

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Analysis

The CXR Agency team kicked off by building a full sitemap of the existing editorial site structure, allowing both companies to analyze user flow and understand lead generation funnels.

Custom platform

With a customized enterprise WordPress deployment built on Gutenberg blocks, the Wacoal team now has a way to manage the site and update dynamic content – without the fear of straying from core design guidelines.

Training

We provided the training to Wacoal’s marketing team to ensure that they were ready to go as soon as the site was live. Using WordPress and the Gutenberg Blocks system, the Wacoal team now has a solid foundation upon which they can build and be more creative than before.

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RESULTS

All three blog sites are now live, featuring brand new editorial content, multiple design languages, and a digestible structure for both back- and front-end users. The end of our work marked the beginning of theirs – the team at Wacoal is fully trained in using the site and ready to take their digital strategy to new heights.

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