Creating a dynamic landing page for Dropbox and The Infatuation’s exclusive collaboration, The Lunch Dropbox.
- User Experience Design
- User Interface Design
- Mobile Design
- Web Engineering
THE BACKGROUND
Dropbox and The Infatuation, a restaurant recommendation platform, teamed up to highlight the importance of taking a lunch break – and making it a good one.
Working with three eateries in New York City, Chicago and San Francisco, the campaign aims to encourage users to have a real lunch and support small- and medium-sized businesses — an audience Dropbox hopes to cultivate.
They tapped our team at CXR Agency to design and build a microsite to act as central hub for the partnership.
THE BACKGROUND
CHALLENGES
CHALLENGES
- Timeline – With just one month to develop and launch the website, the CXR Agency team dove into design and UI/UX simultaneously to ensure timely deployment. A range of other marketing campaigns hinged on the website being ready, so our team worked as efficiently as possible to meet both clients’ needs.
- Evolving messaging – While design and development moved forward, the clients continued to make revisions and refine messaging. Accustomed to working iteratively, the CXR Agency team worked closely with Dropbox and The Infatuation to ensure all edits and feedback were reflected in the final product.
THE SOLUTION
CXR Agency delivered a fully responsive website complete with a horizontal parallax scroll, a sweepstakes entry form, and an embedded Spotify playlist.
THE SOLUTION
FEATURES + PROCESS
Despite consisting of just a single page, the website describes all facets of the campaign in a visual language that fits with both clients’ brands. With a fully-responsive design, the website’s unique layout is concise and modern, but also playful.
Aware that high demand could cause lunches to sell out, the CXR Agency team developed a custom Content Management System that was easy to use and gave the clients the ability to update the site as needed.
In addition to building the sweepstakes sign up and designing the user flow, the team also designed email confirmation templates to ensure the entire process was cohesive and polished from start to finish.
RESULTS
The collaboration and its microsite were a hit. With meals completely selling out each time, it was clear audiences were remembering how to take a break and chow down. The exclusive lunches were popular with employees, foodies and marketers alike, garnering interest on social media and write-ups in publications such as Adweek and Chicago Food Magazine.