The
Background

A confidential client – to which we will refer to as Recto & Verso – markets sales tech to retailers to enrich their customers’ in-store experiences and leverage data to improve interactions with salespeople. They needed a presentation as dynamic as their product to convey the potential value to clients.

The
Background

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The
Challenge

Unaware of the full potential of AR, the client trusted the C-Labs team to help evolve their vision as they discovered how new features could refine their presentation and reshape their overall concept.

The
Challenge

The
Solutions

The C-Labs team engineered an immersive marketing tool that walks users through the sales experience and allows them to fully visualize the opportunities offered by the company’s beacon technology.

The
Solutions

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Features + Process

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Evolving vision

The C-Labs worked closely with R&V to develop the concept and add new elements, expanding the vision and user journey. The app expanded to include the in-store journeys of two different customer profiles – one with a R&V credit card and one without – and show how their visits are shaped by the beacon and ensuing interactions with store staff. In arming the company with information about AR’s capabilities, CemtrexLabs helped to grow their idea into a broader vision for new retail experiences.

Brand-specific 3D modeling

We worked with the R&V team to replicate the exact layout and merchandising of their client in 3D. With custom, branded models and layouts specific to their client, we engineered an experience that’s authentic, fresh, and consistent with the company’s image.

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Results

With a new baseline for future sales pitches, the experience we developed for R&V has fundamentally changed how they work. Not only are their presentations to clients more engaging and productive, but their core product has expanded to harness today’s latest technology.

Results

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