Client
Project

Revamping the look and feel of MetaProp’s website to match the spirit of the forward-thinking company.

Disciplines Used
  • User Experience Design
  • User Interface Design
  • Web Engineering
  • Platform Migration

THE BACKGROUND

MetaProp’s website was long overdue for a rebuild. Years of piecemeal updates had resulted in an inconsistent user experience and a wide range of design elements. As one of the world’s leading real estate tech (known as PropTech) venture capital firms, they needed a digital persona to match their innovative mission.

THE BACKGROUND

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CHALLENGES

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CHALLENGES

  • Migrating content – In building a new CMS powered by October CMS, the CXR Agency team had to migrate the entirety of the site’s content to the new system. It was essential that the client be able to easily update the site while staying within new brand guidelines.
  • Design – While an update to the site’s design was obvious, the actual process proved to be a bit of a challenge. Ensuring it was pixel perfect, fully responsive, and kitted out with modern features (such as a parallax scroll) was a challenge for the CXR Agency developers, but key to updating the client’s brand

THE SOLUTION

The team at CXR Agency delivered a new front- and back-end experience featuring a new jobs board, a modern design, a new CMS, and a solid foundation on which the client could build.

THE SOLUTION

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FEATURES + PROCESS

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User Experience review

Lacking an overarching design strategy, one of the team’s first steps was to review the site’s user experience. With new branding ready to show off, the site needed to be cleaned up to match the refresh the client needed.

Jobs API

With a range of exciting companies in their portfolio, the client wanted a central location to list all open positions. The team pulled this off with a Greenhouse integration that gathers all the jobs in a simple list – giving users an easy way to get a better idea of growth at MetaProp’s portfolio companies

Mobile optimization

A poor mobile experience is problematic for the modern company – and especially so for a firm focused on investing in the future. The CXR Agency team was so excited by the opportunity to improve the experience that it quickly rose to become one of the site’s strengths.

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RESULTS

Armed with a completely new, modern identity and aesthetic that reflects their mission, MetaProp is well positioned for the future. The website now offers a wealth of information about the firm and its portfolio – all of which is organized, easy to find, and a joy to navigate.

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