George wanted to create a product that provided a new way of engaging companies in social media training, and he turned to CXR Agency to quickly create an MVP and provide market research to test market viability.
Needed to validate the viability of a service
through market research
Required rapid MVP development for immediate
experimentation and validation
We initiated engagement by testing the viability of a challenge based social media dashboard platform by understanding the assumed demographic through market research probing. Weeks of market research and narrowing of the presumed market were commenced. We used a variety of outreach methods to further test results by reaching out to social media training consultants/consultancies to survey their needs and struggles in relation to social media education.
Based on the data CemtrexLabs discovered through the market research cycle, we then quickly developed initial branding and landing pages catered to A-Listr’s target audience.
As a result of the completion of the final MVP, CXR Agency defined A-Listr’s consumer market, the assumptions about the market and defined the steps to validate the discovered assumptions.