Developing an app-less game that engages users and encourages participation in the Modelo x Kraken Sweepstakes.
For years, Seattle dreamed of an NHL team of its very own. In 2018, after a call for season tickets, Seattle received 10,000 deposits in 12 minutes, eventually reaching over 25,000. In 2021, the Seattle Kraken became the newest ice hockey team, joining the National Hockey League as its 32nd team.
Working extensively to build their brand and generate excitement, the team looked for ways to spread the word of their long-awaited formation. The need to publicize the team only grew after they named Modelo the team’s official import beer. Looking to highlight their partnership, they trusted CXR Agency to develop a unique, branded digital experience to mark the occasion.
Build an immersive, app-less experience that spreads the word about Seattle Kraken, drums up excitement about the brand partnership, and encourages users to enter the sweepstakes.
The CXR Agency team developed and deployed a delightful, branded game – the Modelo x Kraken Skate Challenge – to maximize conversions and bring the brand collaboration to life.
Inspired by the lo-fi video games of the 80s and 90s, the CXR Agency team emulated the classics through carefully constructed graphics, sounds, and game structure. With custom-designed, pixelated graphics, an array of sound effects, and a simple game experience, the end product was an ode to the games of yesteryear – accessible with the ease of the modern day.
Designed with simplicity and retro gaming in mind, the team wanted to be sure that the game didn’t sacrifice user immersion for authenticity. The CXR Agency team made sure to include enough gameplay elements – such as enemies, rewards and smooth transitions – to create an engaging experience for the user.
With just one month to create the entire experience, the design and development teams worked in tandem to reduce inefficiencies and iterate as quickly as possible. From developing perspective to perfecting sprites and loops, every challenge was quickly overcome.
Garnering hundreds of sweepstakes signups in its first couple of days, the game has already taken the Modelo x Kraken partnership to the next level. Whether they win or lose the game, users are clearly engaging with the brands and enjoying a taste of old-fashioned fun.