Client
Project

Translating a simple concept into a dynamic website for strategic growth investing and advisory platform, Pendulum Holdings.

Disciplines Used
  • Web Engineering
  • User Experience Design
  • User Interface Design
  • Mobile Design

THE BACKGROUND

Pendulum approached the team at GoodTech with a design for a new website for their company, and they looked for guidance around making it a reality. Working with the design team at 19th & Park and GoodTech internal development team, we were able to flesh out their ideas and craft a solid digital presence.

THE BACKGROUND

THE CHALLENGE

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THE CHALLENGE

Armed with just one design for the website, the Pendulum team needed their vision translated into a working website. It had to be responsive and thoughtfully executed in terms of UI/UX, design and flow.

THE SOLUTION

The GoodTech team turned Pendulum’s vision into reality with a dynamic, one-page website and a robust collection of training tools.

THE SOLUTION

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FEATURES + PROCESS

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Building on a theme

With the intent of building the website on WordPress, the CXR Agency team searched for a theme that would fit the general aesthetic and layout of the mockups shared by the client. The theme had to be customized to fit their needs and ensure that it would be easily editable in the future.

Design deep dive

Our development team managed to translate the general idea of the mockup to a functioning website but needed the CXR Agency design team to step in on design concerns. Everything from fonts to colors were vetted by our design team and revised to perfection.

Training the client

To ensure their internal teams could use and update the site, the CXR Agency development team created a set of documents and videos. Featuring screen recordings and thorough walk-throughs, Pendulum’s team is ready to take the reins upon project completion.

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RESULTS

The website for Pendulum Holdings is now live, featuring a dynamic version of the idea and goals put forward by the client. Armed with clean imagery and design, and the ability to update it themselves, Pendulum is poised to develop a lasting digital presence.

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