Leveraging the magic of WebAR to bring Modelo’s merchandise collaboration to life.
- Augmented Reality
- Web Engineering
- User Experience Design
- User Interface Design
The
Background
Modelo wanted to showcase apparel they created in partnership with RSVP Gallery, an upscale clothing brand based in Chicago, and encourage users to enter their sweepstakes.
The
Background
The
Challenge
- Open-ended – Modelo came to the team with an idea of their end goals, but entrusted the CXR Agency team with finding the most exciting way of achieving them. This flexibility allowed for the exploration of bold concepts, which meant the team had to convince the client of their idea and prove it was feasible.
- Emerging technology – Persuading the client to explore WebXR (an API allowing in-browser AR experiences) was the easy part. While exciting to play with, cutting-edge platforms such as 8th Wall required the team to build out not just the concept, but also their understanding of the technology, at breakneck speed.
- Age validation – Because this was an alcohol-related experience, the CXR Agency team needed to include an extra step in the user journey – age validation – while still ensuring a seamless process. This necessitated the creation of a separate domain to certify the user’s age and redirect them to the experience.
The
Challenge
The
Solutions
CXR Agency developed a cutting-edge campaign that included age validation, an in-browser AR experience featuring custom 3D models, and a sweepstakes entry form.
The
Solutions
Services / Process
Serving as an endcap in stores, the CXR Agency team devised a smooth process for driving customers online. In-store users could access the experience by scanning a QR code, taking them to the age validation portal, and then on to the actual platform. While in-browser AR may be new on the web scene, the team made sure the whole journey was exciting but straightforward.
After storyboarding the entire experience, the team at CXR Agency developed a webAR experience that launches instantly. “Placed” on a surface in front of the user, a holographic slider cycles through the various pieces in collection, from shorts to hoodies to bags. The user can go back and forth and see full, rotating views of each item.
Results
The experience was a hit with users, fueling new excitement for the merchandise collaboration and convincing thousands to enter the sweepstakes.