Leveraging the magic of WebAR to bring Modelo’s merchandise collaboration to life.
Modelo wanted to showcase apparel they created in partnership with RSVP Gallery, an upscale clothing brand based in Chicago, and encourage users to enter their sweepstakes.
CXR Agency developed a cutting-edge campaign that included age validation, an in-browser AR experience featuring custom 3D models, and a sweepstakes entry form.
Serving as an endcap in stores, the CXR Agency team devised a smooth process for driving customers online. In-store users could access the experience by scanning a QR code, taking them to the age validation portal, and then on to the actual platform. While in-browser AR may be new on the web scene, the team made sure the whole journey was exciting but straightforward.
After storyboarding the entire experience, the team at CXR Agency developed a webAR experience that launches instantly. “Placed” on a surface in front of the user, a holographic slider cycles through the various pieces in collection, from shorts to hoodies to bags. The user can go back and forth and see full, rotating views of each item.
The experience was a hit with users, fueling new excitement for the merchandise collaboration and convincing thousands to enter the sweepstakes.