A private client was looking for a way to showcase their developments to clients anywhere in the world. They were looking to employ the power of AR to immerse users in buildings and projects of all sizes, but their concept was rough and it wasn’t clear where to begin. They tapped our team at CXR Agency to develop the idea and turn it into a functioning mobile application.
A marketing tool for the real estate industry that gives clients an in-depth look at the exteriors and interiors of developments – built or planned – from anywhere in the world.
Employing the device’s camera, 3D buildings instantly materialize in the user’s space, providing an immersive understanding of the full scale of a development.
A tap transports users inside the building, where they can navigate a 3D floor plan and explore each room of a listing or the entire development. With custom furniture and layouts, it’s easy to add a sense of realism to any project.
More information about the property and each room can be found in a details panel on the right side of the viewfinder, which was designed to allow the user to glean as much as possible without distracting or hiding too much of the experience.
With a functioning platform and our sample project to showcase to potential clients, the client is ready to build out the use case and change the way shoppers approach real estate. For users ranging from tenants to investors, the world of real estate marketing is not only forward-thinking, but more importantly, more useful.