The client, Made for Joy, was aware of Virtual Reality mindfulness applications, but believed they could be better. They wanted to make them more accessible to a range of users, and engage users in a space that was more visually coherent than the typical abstract environments commonly seen. In need of fresh new concepts and solid business strategy for building their vision, they tapped our team to help them take it to the next stage.
Fleshed-out concept for a full meditation experience with multiple worlds and a business plan to attract investment.
Our team’s pipeline of discovery and conceptualization was key to quick development. Working with our team of concept artists and 3D designers, our client was involved at every step of design and our concept art can be easily translated to spatial design.
By going through the various user personas they expect to engage, we worked together to devise a user flow that was understandable to first-time users and still exciting to use. Brainstorming led to fresh designs that fit in with the novelty of the built environments.
We armed the client with an in-depth demo reel to help investors understand the full breadth of their vision and how it can function as a business. With detailed concept art and immersive video, they can build an audience and a team ready to bring it to life.
With a full concept in hand, the Made for Joy team has moved onto fundraising while they prepare for a full build. Their idea has been well-received by investors and potential users alike, and we look forward to working with them as they bring it closer to (virtual) reality.