The King Abdul Aziz Center for National Dialogue aims to strengthen the Saudi community by consolidating the values of diversity, coexistence and national cohesion. The KACND team approached CXR Agency
with an idea to enhance their center’s experience. After some discussions with their team, we landed on an interactive AR experience that celebrated collective exhibition art and culture while simultaneously provoking empathy and conversation.
Needed a groundbreaking AR experience to supplement a major exhibition
Building an AR Environment with Maximum Control
We started by setting up an AR environment by leveraging Vuforia and Unity3D while concurrently creating the AR avatars. Afterwards, the user interface was established along with API and modules that gave the KACND team control over the app’s content.
The application gives visitors an innovative and interactive experience when visiting the Center, allowing them to unveil secrets while interacting with various rooms around the venue and the community around them. The app has many features, including: