Client
Project

An augmented reality masterpiece

Disciplines Used

THE BACKGROUND

The King Abdul Aziz Center for National Dialogue aims to strengthen the Saudi community by consolidating the values of diversity, coexistence and national cohesion. The KACND team approached CXR Agency
with an idea to enhance their center’s experience. After some discussions with their team, we landed on an interactive AR experience that celebrated collective exhibition art and culture while simultaneously provoking empathy and conversation.

THE BACKGROUND

THE CHALLENGE

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THE CHALLENGE

Needed a groundbreaking AR experience to supplement a major exhibition

FEATURES + PROCESS

Building an AR Environment with Maximum Control

We started by setting up an AR environment by leveraging Vuforia and Unity3D while concurrently creating the AR avatars. Afterwards, the user interface was established along with API and modules that gave the KACND team control over the app’s content.

FEATURES + PROCESS

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RESULT

A Feature Rich Experience for Visitors

The application gives visitors an innovative and interactive experience when visiting the Center, allowing them to unveil secrets while interacting with various rooms around the venue and the community around them. The app has many features, including:

  • Users can interact with specific locations in the Pledge Room to unveil hidden animations and inspirational quotes from famous figures.
  • Users can write virtual “graffiti” that is shared live with other visitors using the app.
  • Users can blow into their devices to unveil inspirational and uplifting quotes.
  • Users can also use custom photo filters to promote engagement with the Center and social sharing.

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