Pacifico approached CXR to create innovative experiences to promote their sweepstakes. Keen to do something different and experiment with Augmented Reality, they trusted the CXR team to explore the possibilities and take the lead on concept development.
Before diving into development on the actual experiences, the CXR team had to be sure their ideas were possible. With just a couple of weeks to prove various concepts, the team worked at light-speed to show feasibility and convince the client that this was the way to go.
After demonstrating the viability of the concept, it was time to flesh out the ideas. While Pacifico had ideas for the cooler experience, the CXR team brainstormed a different way to engage users: an in-browser AR game. Making a strong case for the skate game, CXR was comfortable with developing the idea in its entirety and pacing development to meet the client’s needs.
Serving as an endcap in stores, the CXR team devised a smooth process for driving customers online. In-store users could access the experience by scanning a QR code, taking them to the age validation portal, and then on to the actual platform. While in-browser AR may be new on the web scene, the team made sure the whole journey was exciting and straightforward.
The two experiences were both hits with the client and with audiences, garnering thousands of entries to the sweepstakes and adding Pacifico to the ranks of brands embracing AR marketing.