The client, TD Bank, was excited to open a new location at One Vanderbilt, a building in New York City. To announce the opening to their existing clients, they wanted to create a delightful AR experience in line with their brand and easily accessible to VIP clients. With a rough idea of their vision, they approached the team at CXR to bring their idea to life with the right strategy and design.
Design, development and deployment of a WebAR experience that incorporates a user-constructed building model and a visual display that mirrors the bank’s commitment to staying modern.
To create a festive theme, our team designed a collection of dynamic 3D models such as a blimp, fireworks and a classic yellow taxi. Each element maintained its position and animation even as the user circled the building with their phone, creating a delightful, immersive experience.
While the client knew they wanted the physical building, it was up to our team to create it in several separate pieces so it could be delivered with instructions for assembly. From the base to the antenna, the mini One Vanderbilt served as the hub of the experience and a physical piece of the VIP care package.
Using the 8th Wall platform, our team designed the initial marker for launching the experience as well as the user interface upon launch.
Mailed out to hundreds of VIP clients, application activations stirred interest and excitement in a whole new way. With the rollout of innovative marketing initiatives such as these, the 170-year-old bank is showing customers that its not going anywhere – other than the future.