Client
Project

Spearheading the African continents fashion market through digital means

Disciplines Used

THE BACKGROUND

The Industrie Africa team approached us with an ambitious goal: to become the first digitally recognized resources to share Africa’s fashion industry. They needed to build a digital presence from scratch, which is where we came in.

THE BACKGROUND

THE CHALLENGE

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THE CHALLENGE

Industrie Africa needed a brand and website design that matched their ambitious goals of becoming a major digital resource for Africa’s growing fashion industry. As a fashion website, they needed to speak to the elegance and sophistication of their industry. They also needed a powerful, user-friendly web app to showcase artists.

FEATURES + PROCESS

Building a digital brand

The project started with basic branding exercise. Through collaboration with the Industrie Africa team, CXR Agency created a clean, but powerful logo for the brand.
Inspired by the aesthetic of the logo, we moved quickly into wireframing and branding the web app. The goal was to create an intuitive interface that allowed them to showcase some of Africa’s most innovative designers without distracting audiences.
Once we completed the wireframes, our design team quickly fleshed out the final designs with minimal feedback or management from the Industrie Africa team.

Developing a User-Friendly Web App

Once we had designed the UI/UX, we went to work developing the app. Our goals were to ensure the web app was easy to maintain – even for non-programmers.

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Result
A beautiful web app that has attracted worldwide attention and media coverage

Industrie Africa’s success was immediate. They have been covered by the likes of Vogue, Forbes, Quartz Africa and Refinery29 to name a few.

Result
A beautiful web app that has attracted worldwide attention and media coverage

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